Finally, He came. It had been already five or six afternoons with me there waiting, lurking under a juniper in the anonymous valley at the edge of the beech forest. I was feeling the fatigue from the many hours of waiting, but I really didn’t get bored.

The small municipalities of Gioia dei Marsi and Lecce nei Marsi in the Central Apennines have decided to bet on nature and to find new ways to earn money from the wilderness on their own “door step”. Creating new opportunities for local businesses and at the same time ensuring an even better protection of those areas. Land abandonment and depopulation are problems that hundreds of regional and EU initiatives so far have failed to solve, in spite of uncountable amounts in subsidies. But now, thanks to the beginning return of wild nature, these problems could instead be made into opportunity. Gioia dei Marsi and Lecce nei Marsi give a good example how the problems are turned into opportunities.

On January 9, the newly established Italian NGO “Rewilding Apennines” signed a contract with Rewilding Europe, about a 3-year workplan, developed by the two organisations together during the last months of 2013. This after the official announcement the past October during WILD 10, the World Wilderness Congress in Salamanca, Spain, that the Central Apennines have been selected as the sixth area within the Rewilding Europe initiative.

Rewilding Europe finalised today a new two-year partnership with Swiss-based Fondation Segré. The ambition is to prepare and implement urgent measures for the conservation of the Marsican brown bear in Central Apennines.

The Central Apennines (Italy) was announced as the sixth area within Rewilding Europe today during WILD 10, the World Wilderness Congress in Salamanca, Spain (4–10 October). The Central Apennines, known as “the Wild Heart of Italy” is a perfect example of a rewilding area that is very close to a big city. This the newest of our rewilding areas is only an hour and a half’s drive from Rome.

One of the programme goals of Rewilding Europe is “by 2020, rewild 1 million ha (10,000 km²) across 10 places in Europe covering different regions and biomes, including areas of both land and sea”. The rewilding concept was introduced at the “EC Presidency Conference on Wilderness and Large Natural Habitat Areas” in May 2009, and the participants were invited to submit nominations for potential model areas.