Since a couple of weeks back, three young Italians have a completely new kind of job. In the beautiful Central Apennines, they have become advocates. However, not of the ordinary kind, but rather a more special one: they have become bear advocates!

The small municipalities of Gioia dei Marsi and Lecce nei Marsi in the Central Apennines have decided to bet on nature and to find new ways to earn money from the wilderness on their own “door step”. Creating new opportunities for local businesses and at the same time ensuring an even better protection of those areas. Land abandonment and depopulation are problems that hundreds of regional and EU initiatives so far have failed to solve, in spite of uncountable amounts in subsidies. But now, thanks to the beginning return of wild nature, these problems could instead be made into opportunity. Gioia dei Marsi and Lecce nei Marsi give a good example how the problems are turned into opportunities.