By helping to establish a stable population of deer in the area, the reintroduction will boost biodiversity through natural grazing, help scavenging species such as vultures by increasing the availability of carrion, and raise the profile of the Rhodope Mountains as a prime nature tourism destination.

On January 9, the newly established Italian NGO “Rewilding Apennines” signed a contract with Rewilding Europe, about a 3-year workplan, developed by the two organisations together during the last months of 2013. This after the official announcement the past October during WILD 10, the World Wilderness Congress in Salamanca, Spain, that the Central Apennines have been selected as the sixth area within the Rewilding Europe initiative.