With a sharp growth in the nature photography market that is happening now, this is an increasingly rewarding business that is now taking off in Europe. From other continents in the world we know wildlife watching and related tourism can ultimately become a major factor in the economy of regions, and even countries. In Europe the first examples of this are now emerging, but still in early stages.
The problem in Europe has been a lack of wildlife to watch. In many areas, hunting pressure has made the animals that do exist extremely shy. But as wildlife returns, the doors are slowly opening to a new world of tourism-related opportunities. A wilder future is not only healthier and wiser, but potentially wealthier too.
People that come for wildlife watching and photography, are mostly not day visitors. They stay for extended period of time, also outside the main tourism seasons. This means that apart from booking hides, they also use accommodation, local transport and facilities, meaning a real value added to the local economy, due to multiplier effects. The transformational potential of wildlife for the local economy can thus be substantial, if developed wisely.