SCOTLAND: The Big Picture

  • Country:
    UK, Scotland
  • Start year:
    2015
  • Location:
    Scotland

SCOTLAND: The Big Picture is a team of media professionals creating high-impact communications to inform and inspire.  Fusing ecological science with visual storytelling, our aim is to ignite fresh thinking around the benefits of a wilder Scotland. 

“If the land mechanism as a whole is good then every part is good whether we understand it or not.” Aldo Leopold

Area

Scope

  • Description: SCOTLAND: The Big Picture produces high-impact communications to articulate and amplify the case for a wilder Scotland. Working in partnership with local and national rewilding groups, our role is to fuse ecological science with visual storytelling. We do this by producing books, films, editorial features and educational resources, as well as bespoke communications resources.
  • Aim: It wasn’t so long ago that vibrant, wild forest stretched its fingers across much of the Scottish Highlands. Beavers and cranes found sanctuary in extensive wetlands; salmon and trout filled Scotland's rivers and lynx, wolf and wild boar stalked woodland glades. Today, all of our large carnivores have gone; most of our large herbivores have gone and across huge areas of Scotland, a bare degraded landscape persists that supports very little life – wild life or human life. Scotland has become an ecological shadow of its former self but it doesn’t have to be this way. A bold vision for Scotland’s future is slowly evolving; a vision that looks forward not back; a vision that would see native woodland regenerating at a landscape scale; a vision where damaged peatlands are restored, and rivers lined by alder and willow run freely; a vision that would see a wilder, revitalised landscape driven by natural processes, supporting a much broader range of wildlife than exists today. This is the vision of a wilder Scotland, one that benefits all life, including human life. Some people call this vision “rewilding” but we just call it good sense.
  • Vision: The ecological and social benefits of an expanded wild forest network, connected by wildlife corridors, are better understood and many more land managers are active in forest restoration. Improved understanding of the role of natural processes and habitat connectivity in functioning living systems, including the beneficial effects of restoring key species such as beavers and apex predators. Vibrant communities thriving on the back of a nature-based economy, which takes account of long-term ecological principles in everyday decision-making.
  • Accomplished in 10 years from now: To have contributed to a change in social and cultural mindset whereby the value of an ecologically restored Scottish landscape is widely recognised.
  • Uniqueness: As a team of photographers, filmmakers, writers and designers, we are experienced in communicating with a mainstream audience using the power of visual storytelling. Coupled to that, our team are all knowledgeable naturalists and committed to the rewilding ethos.
  • Results so far: So far we worked with various clients, some of them areThe Woodland Trust, RSPB, Rewilding Europe, Forestry Commission Scotland, Scottish Government, Scottish Natural Heritage, John Muir Trust, Trees for Life, The European Nature Trust, Cairngorms Connect.
  • Other characteristics: High-impact communications

Exchange

  • Inspirational value: Creating high impact communications to ignite fresh thinking around the benefits of rewilding.
  • Experience you would like to share: We would be happy to share our image resource and communications experience. Several of our team also have many years experience pioneering wildlife tourism enterprises across the UK.
  • Experience you would like to gain: Contact and perspectives from different parts of Europe and the opportunity to pursue key rewilding stories that are related to Scotland as they develop.

Video

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