“Over the last 10 years the rewilding movement has evolved to the point where it is now becoming a real social movement,” says Jepson. “I think public enthusiasm for rewilding can be attributed to a number of factors: its hopeful and inspirational narrative, its clear goal and ambition, the establishment of a set of rewilding principles, the growing connection between the nature and climate agendas, the fact that rewilding connects nature recovery with the forces of culture, technology and economy to generate new value for people and nature, and the growth of high-level support exemplified by the UN Decade on Ecosystem Restoration.”

Solution-oriented

Another reason for rewilding’s popularity is the fact that it provides solutions to so many of today’s pressing challenges. Restoring nature makes sense on many levels; it can help to lock up more atmospheric carbon to fight climate change; it can reverse biodiversity decline by creating healthier, more vibrant ecosystems; it can help to fight pandemics by enhancing resilience to disease, and it can rejuvenate rural communities by supporting the growth of nature-based economies. Healthier nature is better able to provide us with benefits that are essential to human existence, such as clean air, fresh water, more fertile soil and improved health and wellbeing.

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